Sales representatives have always had to find new and innovative ways to increase the number of sales calls in order to make more sales. However, in today's digital age, with email and voice mail blocking becoming more common, it can be harder than ever to get through to potential customers.

And the stakes are high for growth companies with increasing pressure from founders and investors to hit steep growth targets. The good news is, that there are still plenty of opportunities to reach your target market through creative and effective lead generation campaigns.

The importance of being flexible and innovative when selling

One way that sales representatives can bypass these barriers is by using social media. Platforms like LinkedIn and Twitter allow sales representatives to reach out to potential customers in a less intrusive way and provides them with an opportunity to learn more about the customer before making a call.

Another way that sales representatives can increase the number of sales calls is by using online lead-generation platforms. These platforms allow sales representatives to generate leads from potential customers who have already expressed an interest in a product or service. This not only saves time for the sales representative but also helps ensure they reach out to qualified leads.

To make a sale, you need sales representatives who are flexible and innovative. In Engelworks we talk a lot about how modern sales representatives are 'mini marketing managers" with access to the insights, skills and tools to master all channels - offline and digital.

Perseverance pays dividends!

When making sales, the most important thing is to never give up. With a little creativity, perseverance and the right toolkit, any sales representative can find ways to increase the number of sales calls they make and close more deals.

We're a growth marketing agency that's helped companies like yours increase leads and sales.

At Engelworks, we have a team of experienced sales and marketing professionals who can help your fintech company grow. We offer a wide range of services, including marketing strategy, lead generation, market research, and brand development.

We specialize in designing and managing lead-generation campaigns that get results. We'll work with you to understand your business goals and target market, then design a campaign to effectively reach them.

We'd love to chat if you're looking for help with your fintech company's sales and marketing. Contact us today to learn more about how we can help you grow your business.

By Carl Engelmark